@charset "UTF-8";

/* Purpose first; the two product screens keep their own, non-overlapping row. */
.hero-copy { grid-template-columns: 1.12fr 1fr; column-gap: 60px; }
.hero-message { grid-column: 1; grid-row: 2 / span 5; min-width: 0; }
.hero-copy .hero-message h1 { font-size: 50px; line-height: 1.6; letter-spacing: .015em; margin: 0; }
.hero-message h1 span { white-space: normal; }
.hero-message h1 span + span { margin-top: 0; }
.hero-message .hero-personas { font-size: 15px; line-height: 2; margin-top: 21px; max-width: 470px; }
.hero-description { font-size: 16px; }
.hero-benefits { grid-column: 2; grid-row: 3; margin: 16px 0 0; border-top: 1px solid #ced6c4; }
.hero-benefits > div { display: grid; grid-template-columns: 46px 1fr; gap: 13px; padding: 13px 0; border-bottom: 1px solid #ced6c4; }
.hero-benefits dt { font-size: 12px; font-weight: 700; color: #536b46; line-height: 1.95; padding-top: 1px; }
.hero-benefits dd { text-wrap: pretty; font-size: 14px; line-height: 1.9; margin: 0; }
.hero-copy .support-option-note { margin-top: 8px; }
.hero-actions { margin-top: 17px; }

.retention-section { padding: 86px 0 80px; border-bottom: 1px solid #d7dece; background: #fff; scroll-margin-top: 0; }
.retention-intro { display: grid; grid-template-columns: 1.2fr 1fr; gap: 80px; align-items: center; }
.retention-context .section-label { margin-bottom: 17px; }
.retention-context h2 { font-size: 33px; line-height: 1.75; letter-spacing: .02em; }
.retention-context > p:last-child { max-width: 530px; font-size: 15px; color: #5f6b58; line-height: 2; margin-top: 21px; }
.retention-stat { background: #f3f5ee; border-left: 3px solid #7e9270; padding: 26px 31px 21px; }
.retention-stat figcaption { font-size: 14px; line-height: 1.85; max-width: 380px; }
.retention-number { display: flex; align-items: baseline; gap: 5px; line-height: 1.2; color: #3b5739; margin: 7px 0; }
.retention-number strong { font-size: 70px; font-weight: 600; letter-spacing: -.035em; font-variant-numeric: tabular-nums; }
.retention-number > span { font-size: 23px; }
.retention-stat > a { display: inline-flex; align-items: center; gap: 17px; min-height: 44px; font-size: 11px; color: #5c7051; text-decoration: underline; text-underline-offset: 4px; }
.retention-source { font-size: 11px; color: #737b6a; line-height: 1.95; margin-top: 24px; }
.retention-paths-heading { display: flex; justify-content: space-between; align-items: baseline; gap: 20px; margin-top: 43px; }
.retention-paths-heading h3 { font-size: 23px; }
.retention-paths-heading > p { font-size: 12px; color: #748168; }
.retention-paths { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 34px; margin-top: 23px; }
.retention-paths article { display: flex; flex-direction: column; align-items: flex-start; min-width: 0; border-top: 2px solid #9aab88; padding-top: 19px; }
.retention-paths article > span { font-size: 11px; color: #71815f; }
.retention-paths h4 { font-size: 18px; line-height: 1.8; margin: 12px 0 10px; letter-spacing: 0; }
.retention-paths article > p { font-size: 14px; color: #65725a; line-height: 1.95; margin-bottom: 12px; }
.retention-paths a { display: inline-flex; gap: 16px; align-items: center; font-size: 12px; font-weight: 700; min-height: 44px; margin-top: auto; text-decoration: underline; text-underline-offset: 5px; line-height: 1.8; }
.retention-paths small { font-size: 11px; color: #78816e; margin-top: 1px; line-height: 1.8; }
.retention-principle { border-top: 1px solid #dbe1d2; padding-top: 20px; margin-top: 28px; font-size: 11px; color: #748168; line-height: 1.95; }
.retention-principle a { display: inline-block; text-decoration: underline; text-underline-offset: 4px; padding: 5px 0; }

@media (max-width: 1190px) {
  .hero-copy { column-gap: 42px; }
  .hero-copy .hero-message h1 { font-size: 44px; }
  .hero-message .hero-personas { font-size: 14px; }
  .hero-description { font-size: 15px; }
  .hero-benefits dd { font-size: 13px; }
  .retention-intro { gap: 45px; }
  .retention-context h2 { font-size: 29px; }
  .retention-paths { gap: 26px; }
  .retention-paths h4 { font-size: 16px; }
}
@media (max-width: 1000px) {
  .hero-copy { display: block; }
  .hero-message .hero-personas { max-width: 690px; margin-top: 13px; }
  .hero-copy .hero-message h1 { margin-bottom: 0; }
  .hero-description { margin-top: 22px; }
  .hero-benefits { max-width: 690px; }
  .retention-section { padding: 64px 0; }
  .retention-intro { grid-template-columns: 1.1fr 1fr; gap: 30px; }
  .retention-context h2 { font-size: 25px; }
  .retention-context > p:last-child { font-size: 14px; }
  .retention-stat { padding: 21px 22px 17px; }
  .retention-paths-heading h3 { font-size: 21px; }
  .retention-paths h4 { font-size: 15px; }
  .retention-paths article > p { font-size: 13px; }
}
@media (max-width: 700px) {
  .hero-copy .hero-message h1 { font-size: clamp(26px, 7.3vw, 43px); line-height: 1.65; }
  .hero-message .hero-personas { font-size: 13px; line-height: 1.95; margin-top: 16px; }
  .hero-description { font-size: 13px; margin-top: 20px; }
  .hero-benefits { margin-top: 13px; }
  .hero-benefits > div { grid-template-columns: 36px 1fr; gap: 9px; padding: 11px 0; }
  .hero-benefits dt { font-size: 11px; }
  .hero-benefits dd { font-size: 12px; }
  .hero-copy .support-option-note { font-size: 10px; }
  .hero-actions { margin-top: 18px; }
  .retention-section { padding: 49px 0; }
  .retention-intro { display: block; }
  .retention-context .section-label { font-size: 10px; margin-bottom: 13px; }
  .retention-context h2 { font-size: 23px; }
  .retention-context > p:last-child { font-size: 13px; margin-top: 17px; }
  .retention-stat { margin-top: 25px; padding: 21px 23px 14px; }
  .retention-stat figcaption { font-size: 13px; }
  .retention-number strong { font-size: 64px; }
  .retention-stat > a { font-size: 10px; }
  .retention-source { font-size: 10px; margin-top: 16px; }
  .retention-paths-heading { display: block; margin-top: 31px; }
  .retention-paths-heading h3 { font-size: 20px; }
  .retention-paths-heading > p { font-size: 11px; margin-top: 9px; }
  .retention-paths { display: block; margin-top: 19px; }
  .retention-paths article { padding-top: 18px; margin-top: 22px; }
  .retention-paths article > span { font-size: 10px; }
  .retention-paths h4 { font-size: 17px; margin-top: 9px; }
  .retention-paths article > p { font-size: 13px; margin-bottom: 4px; }
  .retention-paths a { font-size: 12px; }
  .retention-principle { font-size: 10px; }
}
@media (max-width: 360px) {
  .hero-copy .category { font-size: 9px; }
  .hero-copy .hero-message h1 { font-size: 25px; }
  .hero-actions { grid-template-columns: 1fr; }
  .hero-actions .button { font-size: 12px; min-height: 54px; white-space: nowrap; }
  .retention-context h2 { font-size: 20px; }
  .retention-paths-heading h3 { font-size: 18px; }
  .retention-paths h4 { font-size: 16px; }
}